Who We are and why we do what we do
Aaron Longanecker has been in sales for more than 20 years. He's worked for small companies, large companies and everything in between. He has won sales awards and accolades, and he has a passion for helping business owners succeed. He Lives In Indianapolis with his wife Rachel and 10 year old rescue dog Bruce.
Why Choose Us?
Our Story
Why AlphaGen Exists
AlphaGen was created with a clear purpose: to give small businesses the marketing support they deserve — and to give my family the life they deserve.
After spending nearly two decades in sales and leadership roles, I saw firsthand how small businesses struggled to generate consistent leads online. Most relied on word of mouth, outdated tactics, or agencies that overpromised and underdelivered. The tools and strategies that helped big companies grow were out of reach for the small, family-owned businesses that needed them most.
I wanted to change that.
But there is more to the story. I also wanted to build something that gave me the one thing I couldn’t get working for someone else: time with my family.
Family has always been at the center of my life. I have four siblings and eight nieces and nephews, and we are a close, loud, supportive group that means the world to me. Starting AlphaGen wasn’t just a business decision — it was a personal one. I wanted to create a path that allowed me to work with integrity, be present for the people I love, and build something meaningful for the future.
That’s how AlphaGen was born:
A business built on my professional experience, driven by family, and committed to helping others grow.
Our Mission
Our goal is simple — help small businesses dominate their local markets by using smart digital strategies that actually work. No confusing jargon, no inflated promises, no “set it and forget it” marketing.
We focus on what moves the needle:
✔ Search Engine Optimization (SEO)
So your business can rank on Google and show up where your customers are searching.
✔ Lead Generation Systems
So you aren’t relying on word-of-mouth or slow seasons.
✔ Meta & Google Ads Management
Data-driven campaigns that deliver real, measurable ROI.
✔ Website & Landing Page Optimization
So every click has the highest chance of turning into a paying customer.
✔ Sales Systems & Cold Calling Guidance
Because more leads are only helpful if you can convert them.
What Makes Us Different
We don’t sell marketing packages.
We build momentum.
We work step-by-step with small business owners to create consistent lead flow, stronger online visibility, and systems that grow with your business — not just temporarily boost it.
AlphaGen exists because small businesses deserve a real chance to grow.
It exists because I wanted to create something meaningful for my own family.
And it exists to help you build something meaningful for yours.
How We Help
We help you get it right the first time: We establish clear expectations and goals for your team, ensuring effective small business consulting. We assist you in identifying your target market and building a strong brand. Our focus on lead generation strategies enables you to generate valuable leads for your sales team. Additionally, we support you in building marketing campaigns to drive even more leads to your business. We also help you create a robust sales infrastructure so that your sales team does not rely on a single individual. This plug-and-play approach means if you lose staff, you won’t lose revenue.
Our Specialties
We specialize in helping companies both increase leads AND increase their presence online. We do this through a number of services:
- AI voice presence so you never miss another phone call
- Website optimization for capturing leads
- Lead Generation for getting more business faster
- AI services like chat bots and other automation to help customer service as well as make your life easier.
- Sales structuring for businesses that are just adding sales reps or companies that are building a sales team.
- CRM Implementation and selection
- Fractional Sales Leadership if necessary.
Our Partners
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