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Why AlphaGen Exists
AlphaGen was created to fill a critical gap in the market: helping small businesses build effective, sustainable sales infrastructure from the ground up. We found that many small business owners want to grow but are looking in the wrong places for help — chasing tactics before strategy, or tools before structure. Even worse, most sales training programs are designed for companies that already have established sales teams.
But what if you don’t have a team yet? What if you’re still figuring out where to start?
That’s where AlphaGen comes in.
We specialize in small business consulting to help business owners develop their first sales infrastructure — from selecting the right CRM to hiring and onboarding sales reps, and knowing when to introduce sales leadership and marketing support. Our goal isn’t to create more complexity or add another department to manage. It’s to ensure your investment in sales actually works — and returns revenue.
Sound Familiar? You want to grow sales, but you don’t have the time (or desire) to prospect yourself. So you hire a sales rep to take it off your plate — someone to drive new business and close deals. But they don’t perform. They struggle, they miss expectations, and eventually, they leave — or you let them go.
Before hiring again, it’s worth asking:
✅ Did I set this salesperson up for success?
✅ Do I have a clear picture of who my ideal customer is?
✅ Is my sales infrastructure in place — CRM, lead flow, marketing support?
✅ Were expectations, KPIs, and timelines clearly established?
If you’re unsure about any of those answers, AlphaGen is here to help you fix the foundation — so your next hire succeeds, and your sales operation finally scales with effective lead generation strategies.
We help you get it right the first time: We establish clear expectations and goals for your team, ensuring effective small business consulting. We assist you in identifying your target market and building a strong brand. Our focus on lead generation strategies enables you to generate valuable leads for your sales team. Additionally, we support you in building marketing campaigns to drive even more leads to your business. We also help you create a robust sales infrastructure so that your sales team does not rely on a single individual. This plug-and-play approach means if you lose staff, you won’t lose revenue.
We specialize in helping companies both increase leads AND increase their presence online. We do this through a number of services:
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Reach out to us! We'd be happy to have a conversation about your business, free of change.