Google Ads Management in Indianapolis
If money goes to Google every month and nobody can tell you what it brought in, the account is set up wrong. Done right, Google Ads put you above the regular results when someone is ready to buy, and every call and form fill is tracked back to the ad that produced it.
What we set up and manage
- Keyword research based on what your customers type, not what your industry calls it
- Search ads written for each service, sent to a page about that service
- Negative keywords so you stop paying for job seekers, do-it-yourself searches and towns you don't serve
- Call and form tracking, so the report shows cost per lead and not just clicks
- Ongoing bid and budget adjustments based on what's producing leads
Ads and SEO work better together
Ads bring calls while SEO is still building. Once a page ranks on its own for a search, you can spend less on ads for that search and move the budget somewhere else. The monthly report shows both side by side so the decision is easy.
Where the money goes
Your ad spend is paid to Google directly. Our management fee is separate. After the free review we'll tell you what a starting budget looks like for your services and area, and which searches we'd leave alone because they cost more than they're worth.
When Google Ads Make Sense
- Customers search for your service when they need it (repairs, emergencies, appointments)
- You need calls now while SEO builds
- You've run ads before and couldn't tell what you got for the money
- Competitors' ads show up when people search your business name
Common Questions
How quickly do Google Ads bring calls?
Often within days of going live, as long as the budget fits the searches. The first month is mostly about cutting wasted clicks and finding which searches bring real customers.
What's a negative keyword?
A word that stops your ad from showing. If you fix furnaces, you don't want to pay for "furnace repair jobs" or "how to fix a furnace yourself." Adding those words as negatives keeps your money on real customers.
Can you take over an account someone else set up?
Yes. We'll review what's running, show you where the money has been going, and tell you what we'd keep and what we'd turn off.
Free Marketing Review
Google Ads Near You
We provide google ads throughout Indianapolis and Hamilton County.